Resume
In a nutshell
Creativity has always been a big part of my life. Whether if it is in writing, editing, performing QA tests or even baking - I love doing things with a unique and fresh touch.
In order to sharpen my creative skills, I took a B.A. in communication and film at Tel Aviv University (which I graduated with dean's honors). Later on, I continued to M.A. studies in communication at Tel Aviv University.
What happened since then? I kept on creating, writing, editing in Hebrew and in English, as a blogger and as a copywriter - and I loved-loved-loved it. Now I'm looking for fun, creative and cool content projects to come in my way.
WORK EXPERIENCE
2021 – present
Freelance Writer & Editor
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Writing custom-made and creative content for businesses on various platforms: blogs, websites, social media, and so on.
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Creating the best-fitting content for each target audience, so it could relate to their needs, interests, and unique vibe.
2019 – 2021
Intel – Content manager & Social media specialist (recruitment marketing)
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Manage the content and social media networks in Intel's student recruitment department.
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Creative thinking and writing for Intel's social media channels: Instagram, Facebook, emails, and SMS marketing.
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Specification and writing of the content for Intel's Israeli students' career website
2017 – 2019
Urban Brides Blog & Magazine – Editor in chief & Writer
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Write and edit original content for Urban Brides blog, print magazine and social media platforms (e.g: Facebook, Instagram).
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Create varied content campaigns (both in English and Hebrew) for clients - on the blog and social media, which are based on research and latest trends.
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Produce, manage and art direct all editorial content and social media.
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Increased the number of entrances to the blog by 300% in one year.
2016
Adler Chomski & Warshavsky Grey – Account executive of Teva
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I was in charge of Teva's campaigns on TV, digital media, print advertisement, radio, etc. That included a daily connection with Teva's executive managers alongside the creative team in Adler Chomsky & Warshavsky Grey.
2015 – 2016
Moveo – Content writer, Social media expert & QA team leader
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Established metrics and regular reporting to the organisation which resulted in improved quality of products.
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Analyzed and reported social media presence, engagement and effectiveness on all platforms.
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Created, posted and managed updates and responses for all online content for the brand's social media - Danny Roup's Facebook page, TL;DR for startups, etc.
2015 – 2016
WalkMe – Blog writer (English) & Social media expert
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Conducted extensive research on the Internet to help with providing factual statistics into the blog's articles.
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I ran different social media platforms and posted posts which expertise in UX.
EDUCATION
2019 – 2021
M.A. in Communication, Tel Aviv University
Communication M.A. graduate from Tel Aviv University.
2013 – 2016
B.A. in Communication and Film, Tel Aviv University
Communication and Film B.A. graduate from Tel Aviv University.
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Dean's Honors 3 years in a row.
MILITARY SERVICE
2011 - 2012
Representative of marketing, customer service and graphic design
2010 - 2011
Mashakit Tash, responsible for social conditions.
SKILLS AND COMPUTER KNOWLEDGE
Joomla
Wordpress
Photoshop
Microsoft Office
LANGUAGES
Hebrew – Mother Tongue | English – Mother Tongue (was educated in international schools abroad).